As Gandhi rightly said, “There is no beauty in the finest cloth, if it makes hunger and unhappiness”.
Sustainable Fashion is a movement and a process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. It is an attempt to create new value and deeper wealth for the society and therefore for the world economy.
It comprises addressing the whole system of fashion. This means dealing with interdependent social, cultural, ecological, and financial systems. It also means considering fashion from the perspective of many stakeholders – users and producers, all living species, contemporary and future dwellers on earth. Sustainable fashion, therefore, belongs to and is the responsibility of, citizens, the public sector, and the private sector.
The Goal of Sustainable Fashion
The goal of sustainable fashion is to create flourishing ecosystems and communities through its activity. This may include: increasing the value of local produce and products; prolonging the lifecycle of materials; increasing the value of timeless garments; reducing the amount of waste; and reducing the harm to the environment created as a result of production and consumption.
Sustainable Fashion around the world
A lot of countries in the world including Japan, Sweden, Australia, etc. have started taking part in this movement to increase the use of sustainable products, from clothing to make-up and shoes, the world has started making a conscious change towards our own betterment.
Sustainable Fashion and India
This concept of sustainable fashion is not new to the land of Gandhi. It has started making its mark in the Indian Markets as well. From paying workers equally, to the use of natural fabrics and dyes, brands are embracing this new shift in the world of the fashion industry.
With more and more Indians becoming aware of the environmental consequences of fast-fashion, they are making the necessary shift. Today, eco-friendly clothing is made without any compromise on quality. They are stylish, well-designed, durable and not to mention affordable.
After all, Ethical Fashion is the recognition that there are human beings behind the clothes that we wear.
Read more on ecoclothingindia.com